Wednesday, December 11, 2019

Competitive Strategy Business Trends

Question: Discuss about the Report for Competitive Strategy for Business Trends. Answer: Strategy and aspects related to strategy Key Ideas: The meaning of strategy and the aspects related to the strategy are being analyzed with the help of the video. The video is prepared by the Krysynscki to define the different strategic aspects of the organization. The basic key idea of the video is to provide the suitable outline related to the strategy. Through one diagram, the basic approaches related to the strategy are defined but, the aspects shown in the diagram only work as the supportive elements. In this video, the traditional approaches are also being identified to understand the actual meaning of the strategy. According to the Greeks, the strategy is known as the Strategos and according to Chinese, the Strategy is considered as the Art of War. Similarly, there are various approaches identified for defining the strategy. But, all are not able to generate the specific ideas about the strategy. Some of the ideas related to the strategy are 1. The strategy should be clear and concise before presenting into the market, 2. The s uitable identification of the customers aspects should be done to manage the performance of the product in the market, 3. The identification of the suitable market for launching the product should be identified in an appropriate manner. With that, the suitable sustainability aspects are also identified on the wide level, 4. To define the basic idea related to the strategy, the example of Ikea is also defined by explaining the strategy used by them to sell the inexpensive products in the retailing market, 5. The strategic difference by the Henry is also explained in which the suitable differentiation of the strategy is done in which the intended, emergent and realized strategy are differentiated on the wide level and 6. finally, the video ends up with the aspects that are required in the complete strategic process.The place for competition, identification of the values, aspects of the contribution and identification of the sustainability (Kryscynski, 2015). Implementation of ideas: The video is helpful in showing the strategy related to the traditional and the customize approach. Various aspects defined in the videos are used by the organizations to manage their strategy. The wide list of organizations is identified which are currently using the different methods of the strategic planning defined in the video. Deloitte is one of the renowned company of Australia, which is currently using the strategic approaches in a different manner (DSouza, 2014). As shown in the video that the strategic planning includes the elements like customers, market study and the other elements in their process, the organization is using the same approach in the working procedure. Other than this, the organization also believes in pursuing the most promising aspects of traditional approaches which are defined in the video. The ideas defined in the video are applied in the global manner. The global strategy for the appropriate purpose is defined which is helpful in managing the interna tional strategic aspects of the organization. By this, the exchange of the views can also become possible in an appropriate manner. By using these traditional and custom approaches, the suitable global identity can be managed (Leong, 2016). Business Model Innovation The E-learning activity is mainly related to the business model innovation. Through this video, Dr. Oliver Gasman defines the role of the business model in bringing the revolution in the industry. In this video, it is clearly defined that the innovation can impact the business in both positive and negative manner (UniStGallen, 2013). It means innovation can able to provide the positive as well as negative feedback. The business innovation model also explains the competitive advantages related to the current market scenario. By considering the example from various sources, the strategy regarding the business model innovation is defined in a suitable manner. For explaining the business model innovation, the three essential aspects are 1. Innovation started from ideas, it cannot be generated on the technical level, 2. Innovation also needs the assistance of the resources and 3. Innovation can be supported by the appropriate technology for the development and growth. The explanation of t he business model innovation is defined by considering the different sources and the approaches. The organizations like the Dell, Cisco, Google and many others are considered in the video for defining the business model innovation. Due to misconceptions, the suitable output is not generated. To avoid this misconception, some of the questions are also defined . In short, it is also explained that the existing business can be innovated by bringing the suitable revolution in the process. To improve the process of the business, the 4 IS can be helpful which can able to improve the current aspects which are known as the initiation, ideation, integration and implementation (Sthler, 2016). By these aspects, the business model innovation can easily grow. To manage the suitable aspects related to the business, few more things should also be considered which are selection of the suitable business model innovation from various models, suitable communication regarding the model, Innovation need s the small KPIs, the sponsorship from the top management and overcome the negative situation. By following all these aspects, it becomes possible to manage the aspects related to the business model innovation. There are various small and medium size enterprises benefited from the business innovation model. There are various business models defined in the wide range from which the selected models are used for gaining the competitive advantage (KordaMentha, 2014). All the approaches related to the business model defined in the video will be helpful in promoting the major aspects related to the business. To manage the revolution in the suitable manner, it is essential to consider the appropriate aspects related to the model. It is not essential that all the organization will adapt the similar models for their growth perspectives. The selection and the allotment of the models can be done as per the requirement of the business. In fact, for the small enterprises, the business innovation model is defined for creating the appropriate aspects for the enhancement of the business. The wise use of the business model innovation will provide the most suitable growth to the business. Bibliography DSouza, S., 2014. Deloitte strategy business trends: Deloitte, Available at: KordaMentha, 2014. Business model innovation,Available at: Kryscynski, D., 2015. What is Strategy?,Available at: Leong, J., 2016. Singapore, Australia conclude discussions on Comprehensive Strategic Partnership. Singapore, Australia conclude discussions on Comprehensive Strategic Partnership, 06 May. Sthler, P., 2016. Steve jobs on values in your business model. Steve jobs on values in your business model, 20 June. UniStGallen, H., 2013. Business Model Innovation, Available at:

Tuesday, December 3, 2019

The Formation of Jane Austens Marriage Concept free essay sample

â€Å"It is a true universally acknowledged,that a single man in possession of a good fortune,must be in want of a wife. †Almost two centuries later,the deep impression on readers left by the opening sentence of Pride and Prejudice has not decreased because of their changing literary taste. As the author of Pride and Prejudice,Jane Austen was one of the famous realistic writers in English literature in the nineteenth century. Pride and Prejudice is Austen’s representative work. During the forty-two years of her short life and a merry one,Austen wrote six full-length works:Pride and Prejudice,Sense and Sensibility,Northanger Abbey,Mansfield Park,Emma and Persuasion. There were no earthshaking events,no dreadful disasters,no sharp contradictions and no romantic legends in Authen’s novels. Time and space were small in her novels. She wrote how a marriageable woman could find a satisfactory husband. She described many kinds of love and marriage of different women. We will write a custom essay sample on The Formation of Jane Austens Marriage Concept or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She expressed her own original views of marriage in her works. In Pride and Prejudice Austen wrote four marriage types:ideal Elizabeth and Darcy,realizable Charlotte and Collins,felicitous Jane and Bingley,unhappy Lydia and Wickham. She pointed out emphatically economic consideration is the bonds of wedlock and love. She said marriage is not determined by property and family status;it is unwise to marry without money,but it is wrong to marry for money;the marriage settled by love is happy and ideal. The thesis makes an analysis of four marriages in pride and prejudice and discusses the deep outlook for their love and marriage in the light of social back ground ,and through analyzing the factors which influence Jane Austin’s view of marriage and how it is embodied in Pride and Prejudice, people can have a clear understanding of Jane’s view of marriage. In addition, it also tells people what is the most important and how we should choose in marriage. Her exposure is of great realistic significance to the society today. Introduction: Love and marriage is an unfailing topic since human beings have thought. All of people are eager to get happy marriage. But not all people can make their dream come true. Sometimes, our dream and hope just like a bubble disappear in the wind and just leave disappointment in our heart. What should we choose between love and money when we can’t choose these two things at the same time? And which style of marriage is a more perfect one? Jane Austen as a novel writer who lived more than two hundred years ago thought about these questions. Jane wrote many novels. Her novels always praised as a classical works about love and marriage, especially the novel of Pride and Prejudice. And Jane also won her highest reputation through Pride and Prejudice. The original version of the novel was written in 1796-1797 under the title â€Å"First Impressions†, and was in the form of an exchange of letters. The story of Pride and Prejudice took place in the time of the Regency in Britain. At that time, Britain was at the period of transition from the earlier stage of Capitalism to Capitalist Industrialization. In the countryside, the aristocratic family still held great power and right that country squires were likely to fawn upon them. However, as the development of Capitalism and the expand of the rank of rich people, the distinction between social strata was becoming smaller and smaller, while money was getting more and more important in people’s mind about social value. This story shows the ordinary lives, feelings of the ordinary people. They were linked up in a harmonious order under the authors meticulous concepts. The work mainly describes four marriages. Two re the main and assisted by the other two assistant marriages. Darcy and Elizabeth’s love and marriage is the main theme of this work. After undergoing many setbacks, Darcy’s arrogance and Elizabeth’s prejudice eventually eliminates, the lovers finally get married. The marriage of Elizabeth’s sister Jane and Darcy’s friend Bingley is another clue. They deeply love each other, but they are multi—blocked, after their departure, Jane misses Bingley very much. The two marriages reflects the another point of view in positive way that marriage should be based on true love, which is the ideal marry in the author’s opinion. The stories seem to be the ordinary lives, feelings and persons linked up in a harmonious order under the others meticulous concepts. However, the marriage between Charlotte and Collins is a negative example with the marriage between Lydia and Wickham, which help to make the plots more tortuous and richer. People like Pride and Prejudice is not only because the plot was very charming, but also because this book transferred a message which exist in people’s heart at all time. That’s a hope to get a happy marriage. Different marriages in pride and prejudice There are seven different marriages presented in the novel. Excluding the Gardiner and the Lucas the rest four marriages contrasts each other to real Austens concept of love and marriage in this novel. Through these different marriages , we can see that Jane Austen, besides of mainly concentrating on modeling the characters Elizabeth and Darcy and portraying the complicated love and marriage between them; also pays much attention to depicting many other roles and three other marriages. In each of these marriages, properties, status, love, beautiful appearance exert different influence and these four marriages are combinations for profit, for moral, for lust and for love. A. The Marriage Based on True Love Their combination reveals the characteristics that constitute a successful marriage. One of these characteristics is that feeling cannot be brought on by experiences and must gradually develop between the two people as they got to know one another . Darcy first appears to us as a handsome but very proud person,cold and ill-mannered. Darcy soon draw the attention of the room by his fine. tall person,handsome feuture,noble mien. And he was looked at with great admiration for about half the evening,till his manners gave a disgust which turned the tide of his popularity,for he was discovered to be proud,to be above his company ,or above being pleased. He has grown up in the surroundings with strong sense of power,so he always is selfish and arrogant,and he has a critical look at each individral,except his family members. He is not concerned about anyone else,and looks upon anyone else. Therefore,when he first arrives in the village ,he finds all the persons are far away from those imagined. Although every girl there is young and lovely,he has no interest in anyone except Elizabeth. Elizabeth is the ideal image for women as well as the most charismatic person in the novel . She is Bennets second daughter,an active,intelligent and smart girl. She has a middle-class family background and has not been affected by the foumal education belonging to those aristocratic young girls ,so she isnt good at music and painting but she has read many books which make her knowledgable and perceptive. The most important aspect is that she ia a lady with dignity and upringing. At first Darcy doesnt put an eye on Elizabeth. Gradually,he has to admit that Elizabeth is beautiful,distinct and popular. Although he insists that Ealizabeth hasnt the same status as him,Darcy is rational because he has a strong sense of power which agrees on the reality at that time. His love to Elizabeth nourished by day-to-day encounters with her ,grew steadily and quickly. He tried to understand her by every possible means,the more he understood,the more he loves her. His first proposal to Elizabeth is the culmination of the whole novel . Darcy,suffered by his long-suppressed feeling,decided to make a proposal to Elizabeth. It was no easy thing for him to court her regardless of her humble family and her inferior position. Although he expresses his love to Eeizabeth,he couldnt help showing his arrogance,which makes Elizabeth have misconception and prejudice on Darcy. Daucy loves Elizabeth but looks down upon her social status,he considers that he has been lowing himself and doing some thing against his will,personalities and even moral standard . He thinks that his marriage would certainly succeed and Elizabeth is waiting for him to propose marriage,therefore ,even he is irresistible to the flooding feelings and condescends to Elizabeth ,he still remembers the gap between them. Obviously,the rational aspect of Darcys personality performs on the reality of society . When he talks about his feelings of love,he also expresses the arrogance of these feelings somehow,which lead to resentment of Elizabeth,so she indignantly hurled his proposal back in his face,and angrily accuses his insolence. Embarrassed and ruffled,he didnt lose the control of himself ,he acted like a real gentleman. He asked Elizabeth to forgive him for having taken up so much time of her and accept his best wishes for her health and happiness. His love to Elizabeth,undoubtly,was ardent and sincere,even Elizabeth herself was quite astonished at his court and sorry for the pain he had suffered. Her astonishment as she reflected on what had passed ,was increased by every review of it. That she should receive an offer of marriage from Dardy! That he should have been in love with her for so many months! So much in love as to wish to marry her in spite of all the objection which had prevented his friends marrying her sister,and must appear at ease with casual force in his own case,was almost incredible! Darcys steady character and noble minds determine that his love was not mere overnights impulse . After having been accused of arrogance and selfish of the feelings of others,Darcy decided to make a change of himself and he did it accordingly. Of course ,love was the real carse of all those amazing alternations. Through a series of events they both experienced . hey gradually understand one another and the time to reconcile their feelings for each other ,thus ,their true love is the fundation of their relationship and will lead them to happy and lasting marriage,this relationship between Elizabeth and Darcy reveals the importance of true love before marrying . I give this marriage much preference over the other ones,as it is a great inspiration to us and an ideal one we are woking for . B. The Marriage Based on Same Interests Their combination is also an example of successful marriage,Jane is the eldest daughter of the Bennets ,who is a naive but nice girl with beauty good temperament. Mr. Bingley is also a kind person who had a pleasant countenance and easy unaffected manners. We soon found that he was agreeable both in appearance and character. In the first ball at Netherfield,we began to make acquaintance of his personlity through his behavior. His personal strength certainly won Janes admiration,she thought that he was just what a young man ought to be. She never saw wuch a sensible,good-humored, lively young man with perfect good breeding. Bingley also fall in love with Jane at their first ball and their romance flourishes quietly and stedily. But Janes reserved personality and the standardized qualities make her fiilings show nothing and pleasant and modest as Mr. Bingley as he was ,he was far from the man who was strong and determined. Both of their characters are too gullible and too good-hearted to ever act strongly against external forces that may attempt to seperate them though the couple meets many setbacks,such as misunderstanding of Darcy and Bingleys selfish sister,the lovers get married as the misunderstanding between Elizabeth and Darcy has been solved . Their marriage based on a favorite of mutual good impression and true love is also a successful marriage. C. The Marriage Based on Money or Benefit Their marriage is of a different nature than the ones mentioned above. It is based on economics rather than on true love. Charlotte is William Lucass daughter,who is the neihgbor of Lizzy Binnet. She was born of humbe parentage and very mediocre in every aspect. so she has not got married even until she is 26 years old. However,there are five daughters in the Bennets ,the five daughters are gradually growing up to the age for marriage . So both of the two families rival mutually,especially in the eyes of the vulgar women,such rivalry was particularly tedious. Charlotte seems to me is a mediocre and vain young lady. She accepted Collins solely for the pure and disinterested desire of an establishment. Her mediocre perception and eagerness to get married prevent her from detacting Collins pomposity and foolishness. We can also see her attitudes toward love and marriage from her words:happiness in marriage is entirely a matter of chance. If the dispositions of the parties are ever so well know to each other ,or ever so similar before-hand ,it does not advance their felicity in the least,they always contrive to grow sufficiently unlike afterwards to have their share of vexation,and it is better to known as little as possible of the defects of the person with whom you are to pass your life,that is her idea of marriage,which accounts for her quick marriage with Collins after Collins was refused by Elizabeth. Besides,Collins is the only alternative to penury and social isolation,her pragmatic views on marriage are also voiced several times in the novel :without thinking highly either of men or of matrimony,marriage had always been her object. It was the only honourable provision for well-educated young women of small fortune ,and however uncertain of giving happiness,must be their pleasantest preservative from want. She is 27,not especially beautiful (according to both she herself and Mrs. Bennet),and without an especially large portion,and so decides to marry Collins. While ,Mr. Collins was a conceited and foolish young man who would inherit the estate of Longbourn ,the property of Mr. Bennet upon his death. He is completely stupefied by lady Catherine in every aspect of hes life that he has forgotten his own morals and duty. Therefore,he never have his own conception of love. He intends to get married merely because it was the particular advice and recommendation of lady Catherine de Bourgh. Marriage to him was only a right thing for every clergyman in easy circumstances and advice from lady Catherine de Bourgh. To begin with,he made up his mind to marry one of the daughters of Mr. Bennet as a way of reconciliation with the Longbourn family. The beautiful Jane,undoubtedly,his first choice. Informed that she has a boyfriend ,he swiftly change Jane to Elizabeth,who is equally next to Jane in birth and beauty. However,Elizabeth got sick if him and refused his proposal with sharp tongue. But Collins quickly finds comfort from Charlotte who desires to get love from a male and believes marriage is the elegant way for a girl with some education,and then they get married as quickly as the lightning. Charlottes letters about her married life to Elizabeth fully revealed an unhappy one. Though Charlotte wrote cheerfully,seemed surrounded with comforts,and mentioned nothing that she could not praise,the house,the house ,furniture neighbourhood,and roads,were all to her taste,and lady Catherines behaviour was most friendly and obliging. She knew that Elizabeth had looked down upon her for her choice. as no one could understand the strangeness of Mr. Collins making two offers of marriage within three days and any woman who marries Collins,a conceited,pompous narrow-minded,silly man, can not have a proper way of thinking. Actually,she marries for the sake of marriage but she pretends to be happy. She gets married for money,eventually she get nothing more than a rich man. Tthough she has economic security,she does not care about her husbands accompanying and love. She encourages him to clean up the garden morel,she sets his living-room in the small house absent of even a number of sunshine. When her husband makes gaffe in front of their friends,she ignores and turns a deaf ear. Her reasons for marriage are all practical but she is obviously finds no love with Collins. We are eventually made to feel not that Charlottes attitude toward marriage is correct or that she made a happy choice,but that she has been realistic for herself. She does not realize that her marriage is of the least desirable sort,and that security and social connections are not enough to comprise a happy marriage. D. The Marriage Based on Vanity and Carelessness Obviously,it is an example of bad marriage. Lydia is the third daughter of the Bennets,she was a stout,well-grown girl of fifteen,a favourite daughter to her mother ,whose affection had brought her into public at an early age. She was also empty-minded and uncertain flirt who never ceased seeking her own and sexual excitement. The only interests in her life were to flirt with red-coated officials in a military regiment in the neighbourhood. While,Wickham first appears to us as a very charming fellow. But in fact,he is not. On the contrary,he was seductive and pleasing outwardly,but mean and dirty inwardly. He was a dissolute man who never ceased seeking sexual passion. His elopement with Lydia is very sudden. They do not even get married at first,they must be bribed into it by Darcy after they elope together. As Lydia was young and empty-minded,she never give love a serious and proper consideration. Her thirsts for carnal desire and unrestrained life determine her passion-oriented marriage. Their marriage based on appearances,good looks and youthful vivacity. Once these qualities can no longer be seen by each other ,the once strong relationship will slowly fade away. As in the novel,Lydia and Wickhams marriage gradually disintegrates. Lydia becomes a regular visitor at her two elder sisters home when her husband was gone to enjoy himself in London or Bath . This marriage is one without love,they do not understand the meaning of marriage,they only want to satisfy their aspiration. So we can say this is a kind of superficial love and marriage without true love and responsibility. Such hasty marriage based on superficial qualities quickly cools and is doomed to be a tragedy. Conclusion The four marriages mentioned above have four different endings:Chalotte gets money and status, but she has nothing to share with her husband, what’s more, she has to endure his foolish behaviors all her life. While, frivolous Lydia cannot obtain anything from her marriage except for lust. Both of these marriages are not what Elizabeth is longing for. Obviously, the marriage for money, status, lust but love, understandings, similarities is due to be a tragedy. However, Jane is a lucky one and she gets a good marriage with the foundation of property, status and even love. But compared with Elizabeth’s, Jane’s marriage seems lack of something. Certainly, Elizabeth gains a perfect love and marriage. From the two successful marriages, we can see, besides true love and virtue, equality and understanding both play an important role in a marriage. In a word,Austen’s view of marriage influenced by her biographical background, her class, her religion, her love and so on. These elements were very important in her marriage concept. Jane educed her concept of marriage, which is â€Å"It is wrong to marry for money, but it was silly to marry without it† . Jane Austen expressed well her view of marriage in Pride and Prejudice which considered as a banner that advocated people should get married for love instead of only for money. The title of the novel told us Jane Austen’s rational attitude. To a certain extent, Pride and Prejudice was the writer’s hope. The actress Elizabeth was the incarnation of Austen. Elizabeth and Darcy’s marriage was an ideal marriage in Jane’s heart and also in many people’s. Jane described some other styles marriage to show fully us her view of marriage. People like Pride and Prejudice is not only because the plot was very charming, but also because this book transferred a message which exist in people’s heart at all time. That’s a hope to get a happy marriage. In Pride and prejudice,Austen put marriage into all kinds of social relationship from beginning to end, which makes the whole novel have great practical significance.

Wednesday, November 27, 2019

Sula Vineyards Company Analysis

Company background Founded in 1998, the privately owned Sula Vineyards Company has penetrated the wine industry in India due to its unique value addition approach to the company’s grapes. The company has expanded over the years from the annual production capacity of 150,000 litres in 1999 to 1,600, 000 in 2007 (Lopez, Gilinsky and Shah, 2009).Advertising We will write a custom essay sample on Sula Vineyards Company Analysis specifically for you for only $16.05 $11/page Learn More Through securing good funding, the company has been in a position to develop series of wine. The company has partnered with several distributors to support its business activities. The wide market area for the Sula Vineyards may be attributed for its quick expansion and success. Nature of external environment Threat to market entry It is difficult for any aspiring wine manufacturing company to enter into the wine production industry in the Indian market and manage to brea k even easily. In Indian and across the neighbouring countries, the Sula Vineyards’ business magnitude together with that of its main competitors are well established and would easily enjoy economies of scale to the disadvantage of a new entrant. The Sula Vineyards Company is well position to survive in the competitive market through gaining form economies of scale, competitive price tags, and strong customer base (Lopez, Gilinsky and Shah, 2009). Threat of substitutes The foreign and other local wine brands pose the greatest threat to Sula Vineyards’ existence and business performance. These brands have been in the wine industry for longer period and are well established than the Sula Vineyards which came into full operation in 1999. The other foreign and local wine brands have the same products as the Sula Vineyards’. Besides, they are in a position to offer large discounts and sponsor expensive promotion campaigns unlike the relatively smaller Sula Vineyards. Therefore, the other foreign and local wine brands have the ability to offer an alternative perfect substitute to customers who may be unsatisfied with the wines offered by the Sula Vineyards Company. Unsatisfied customers therefore have other alternatives from where they can get the wines. However, in order to remain relevant, the Sula Vineyards Company has established a unique market for its customer through tailored optometry wine products for the customers in the upper and lower economic ends of the Indian and neighbouring markets (Lopez, Gilinsky and Shah, 2009).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Power of suppliers The wine distributions and raw material providers in the Indian market have more power owing to the existence of many wine production companies. This leaves the distributors and suppliers with the power to dictate on proceedings in the wine industry such the f ees charged for each delivery. However, the Sula Vineyards has endeavoured to use its dynamic promotion and supply chain as a strategy for balancing the institutional forces (Lopez, Gilinsky and Shah, 2009). Power of buyers Reflectively, the amounts of output in terms of customer consumption of the wines depend on their purchasing power (Wright, 2007). Sula Vineyards’ performance in the Indian wine industry depends highly on the power of the private consumers and the corporate segments. Fortunately, the Sula Vineyards Company is geared to further penetrate the market since it plans to introduce more products and better funding (Lopez, Gilinsky and Shah, 2009). Rivalry There are several wine production companies operating in the same industry with virtually all of them dealing in a variety of the wine product. For instance, the foreign brand such as Guinness provides the biggest competition to Sula Vineyards due to its big market share and expanded network standing. In line wi th this, the Sula Vineyards Company will have to counter this rivalry by introducing more interesting products in its products line (Lopez, Gilinsky and Shah, 2009). Company’s internal environment Strengths The stable management team comprising of two directors and several employees are instrumental towards providing necessary support and production of the quality wine in the Indian market. The Sula Vineyards Company has a solid understanding of the Indian wine market because of its series of products and distribution platforms. For instance, the company has different wine products.Advertising We will write a custom essay sample on Sula Vineyards Company Analysis specifically for you for only $16.05 $11/page Learn More The Sauvignno Blanc, Chenin Blanc, Shiraz, Chilean Merlot, and Champagne Style Brut are some of its products that are created for the upper and lower economic ends market within and without India. The company has strong financial b ase which gives it a competitive advantage a head of its competitors. The company has a strong presence in the wines production industry due to its wide network of distribution channels (Lopez, Gilinsky and Shah, 2009). Weaknesses The Sula Vineyards Company has limited its market to the United India since its export strategies to China and Singapore among other countries has not been very beneficial to the company in terms of revenues. This has limited its scope of operations. Some of the products offered by the company are duplicated despite the brand names and signature. This might cause confusion among the target clients. The company has not been in a position to monitor its growth or operation efficiency despite its long period in the Indian wine industry (Lopez, Gilinsky and Shah, 2009). Opportunities The business has an opportunity to expand since the wine production does not have limitations. The business also has the opportunity of developing more products and services for i ts global market and the Indian market since the demand for wine in India is higher than the annual quantity supplied by all the wine production companies. For instance, the company may introduce a scotch or a ready to drink vodka brand. In addition, the company has the opportunity of introducing a lower alcohol content drink to target the women alcohol consumers market (Lopez, Gilinsky and Shah, 2009). Threats Since the business is a threat to its competitors, they might retaliate by providing the wine consuming market with similar wines at a lower price. This will hurt the revenues of the Sula Vineyards Company since it relies heavily on the revenues from the local market (Lopez, Gilinsky and Shah, 2009).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Besides, conglomerate diversification would be a threat to this company should the business decision environment conspire against its goals. For instance, changed preference for its wines is likely to affect the element of loyalty of the customers. Strategic analysis of the Sula Vineyards Company Since most of the models of management at the Sula Vineyards Company propose a linear format in decision making, responding to the issues raised by the customers often take a longer time than is expected by the clients. Thus, the company should change the linear approach to a more insightful customer support system. In order to be more competitive, the Sula Vineyards Company should introduce more products and offer free samples and discounts to its clients. Within the wine production industry in the India, the business magnitude of the Sula Vineyards Company is wide and well organized into different stores and has a strong presence in most of the stores and regions across India. The company has an extensive partnership network and very many products that will support its sustainability goals (Birdsall and Johnston, 2010). The company has stratified its target market into upper and lower economic end segments. The Sula Vineyards’ wine products are further classified into premium and ordinary in order to maximise the returns from customers from different social and economic backgrounds. Despite the relatively crowded market, Sula Vineyards has designed and integrated reliable and efficient distribution platform to ensure that they remain the most reliable provider of wine products across the regions of Indian and its neighbouring countries. The performance of the Sula Vineyards Company within the expansive wine production industry in India is highly dependent on the buyer-power in terms of their purchases of the wines. For instance, the numerous products and quality assurance strategies have ensured that the business is geared towards maximising its returns. Thro ugh competitive pricing, strategic expansion, and planned diversification, the Sula Vineyards Company has managed to establish a strong market niche in India despite the rivalry. At present, the company has a very responsive customer support and well organised distribution channel for its products. Sula Vineyards Company has a great opportunity for expansion since the market is inclined to its advantage. For instance, its innovative approach to addressing consumer quality price concerns and convenience via a well organized distribution network is an assurance for rapid expansion into new market niches. Recommendations The Sula Vineyards Company has the opportunity of diversifying marketing beyond its current scope of operations because of its wide supply chain channel. Specifically the company has the potential of penetrating the foreign market segment such as China, Singapore and even Korea. The company should entertain the idea of expanding its operations to all the countries in A sia since the wine production can be managed efficiently from a central point (Parente, 2006). The company should change its approach to strategic insight in execution of strategic plans rather than the current linear approach. Besides, the company should partner with financial providers in order to secure sufficient funding that can support a five year expansion plan. The company may also franchise its supply chain and human resource management in order to ensure efficiency in the use of factors of production and distribution channel (Roberts, 2005). Moreover, the company should introduce traditional marketing approach since the Indians are known to use products they can easily associate with their culture (Cheverton, 2004). Sula Vineyards Company can host annual parties/events and invite target clients along with existing clients in order to enhance the company’s reputation. In terms of personal selling, Sula Vineyards Company can appoint trained sales executives to attend seminars and expos in order to approach target customers and generate business. Wine has always been made in India. However, it has become a part of their culture and society ever since the wine glut was experienced by the Indian wine/viticulture industry. In modern day India and affluent society, there may be only two generations of significant wine drinkers. This is largely due to the fact that the new culture of wine has only been a part of Indian diversity since westernisation (Parente, 2006). Thus, re-branding the Sula Vineyards Company’s wine products to suit the Indian drinking culture will give the company an upper hand in the Indian wine/viticulture industry. References Birdsall, C., Johnston, N. (2010). Achieving brand-driven business success. Design Management Review. 19(2), 67-74. Cheverton, P. (2004). Key Marketing skills: strategies, tools, and techniques for marketing success. London, UK: Kogan Page. Lopez, R., Gilinsky, A., Shah, J. (2009). Sula Vineyards. C ase Research Journal, 30(1), 1-19. Parente, D. (2006). Advertising campaign strategy: A Guide to Marketing Communication Plans. Ohio, Oh: Thomson South-Western. Roberts, J. (2005). Defensive marketing: How a strong incumbent can protect its position. Harvard Business Review, 83(11), 150-210. Wright, P. (2007). A refinement of Porter’s strategies. Strategic Management Journal, 8(1), 93-101. This essay on Sula Vineyards Company Analysis was written and submitted by user Br0therh00d0fEv1lMutants to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019


Aristotles thoughts of ethics conclude that all humans must have a purpose in life in order to be happy. I believe that some of the basics of his ideas still hold true today. This essay points out some of those ideas. It was Aristotles belief that everything, including humans, had a telos or goal in life. The end result or goal was said to be happiness or eudaimonia. He explained that eudaimonia was different for each person, and that each had a different idea of what it meant. Further, he said that people must do things in moderation, but at the same time do enough. The theory, of the golden mean of moderation was the basis to Aristotle's idea of the human telos and concluded that living a virtuous life must be the same for all people. Aristotle maintained that the natural human goal to be happy could only be achieved once each individual determined his/her goal. A persons telos is would usually be what that individual alone can do best. Aristotle described the humans as "rational animals" whose telos was to reason. Accordingly, Aristotle thought that in order for humans to be happy, they would have to be able to reason, and to be governed by reason. If a person had difficul! ty behaving morally or with ethics, he was thought to be imperfect. Moral virtue, a principle of happiness, was the ability to evade extremes in behavior and further to find the mean between it and adequacy. Aristotles idea of an ideal state was one where the populous was able to practice ethics and virtue. Therefore, if a person did something to please him or herself, it must also please general public. He said was also important to understand the acts performed towards virtue, because it directly related to the character of the resulting morals. Aristotle felt that fear and pain influenced ethics, as people would avoid that which he/she was scared of and/or that would cause pain. H...

Thursday, November 21, 2019

Strategic management accounting Essay Example | Topics and Well Written Essays - 3000 words

Strategic management accounting - Essay Example The analysis of variance involves finding the difference between the budgeted figure and the actual figure. Whereby, a positive or a negative variance may be obtained. Whereby, a positive variance implies that the budgeted figures were higher than the actual amount. This means that management an over cast was made when preparing the budget (Codjia, 2013). On the other hand, a negative variance indicates that the budgeted amount was lower than the amount obtained. This means that there was an under cast during budget preparation. Therefore, strategic variance analysis may be categorized into two divisions namely; mutually exclusive strategic variance analysis and discretionally strategic variance analysis. Whereby, exclusive variance analysis focuses at determining the deviations in terms of budgeted and actual sales volumes. On the other hand, exclusive variance analysis focuses at determining deviations in terms of contribution margin and production cost (Codjia, 2013). Additionally , strategic management accounting helps in monitoring and control. Whereby, internal auditors conduct a thorough scrutiny of financial reporting mechanism. This helps auditors to exercise internal control of financial reports as well as prevent errors that could occur. ... Therefore, this study will provide an insight on the two major sections regarding strategic management accounting as discussed. Question 1 Advice on two entirely different businesses about the benefits and problems associated with what is termed the â€Å"traditional approach to budgeting and budgetary control†. The benefits that may accrue from an organisation that tend to adopt traditional approach of budgeting and budgetary control may vary between different organisations. This is because a budget that can be applied in one organisation may not be effective in another organisation. Additionally, external factors influencing a business may not be similar because different organisation might be operating under different business environments. Additionally, organisation differs in terms of goals, objectives and activities carried out (Bhattacharyya, 2006). For instance, a budget that may be utilized in a business that operates in a very stable and static market place may not b e suitable to a business that operate in a very dynamic, rapidly changing, innovative environment. This means that on out of the two organisations, one might obtain more benefits than the other as a result of adopting traditional approach of budgeting and budgetary control. Connectively, traditional approach of budgeting and budgetary control has the following feature; budgets are approved prior the onset of the budgetary year, secondly, plans, assumptions and factors that could affect the next year budget are made in advance. Thirdly, control to rectify deviations might be taken into consideration. Additionally, the budgeted figures are normally compared with actual figures on both cumulative and monthly basis (Bowhill, 2008). In above

Wednesday, November 20, 2019

Anton chekhov critic research paper Example | Topics and Well Written Essays - 500 words

Anton chekhov critic - Research Paper Example His is rather the cynical chuckle of a grown-up watching a child assume grimaces of deep earnestness and self-importance†. This is a unique type of humor that Chekhov captured masterfully in his early career and it is nice to see it appreciated by critics. This opinion of Chekhov is important because it shows that he did not take life too importantly. Many authors become overly serious about their craft and are unable to look at themselves objectively. This can completely ruin people, as once you begin taking yourself too seriously you lose your edge. In his earlier stories, Fagin claims that Chekhov had a much better sense of humour and did not take himself too seriously. This made these easier stories much more enjoyable to read, as â€Å"his earlier stories the laughable, and it is a more or less cheerful laugh, with little of the serious behind it† (Fagin). As Chekhov’s career carried on, however, Fagin noticed that he began to look at life differently and his stories suffered as a result. This is unfortunate, but it is probably a direct result of his upbringing in Russia and the social landscape during that time period. Fagin writes, â€Å"But as the stories grow more in volume, the undercurrent of gloom and a stifled groan of pain become more and more audible, until, in the later volumes, his laugh quite eloquently suggest the ominous combination of submission to Fate and Mephistophelian despair†. This shows that there was a fair amount of gloom in his life, as he did not know what the future would hold, but he did not believe that it would be positive for him and his country. No one knows for sure why Chekhov’s style of writing changed, but is very likely that the impact of the Russian political system had a major impact on it. This political system is though to be very dreary and to take a great deal of hope away from people, so it is possible that Chekhov essentially lost hope in life and that his writing shows this. No matter what the reason for

Sunday, November 17, 2019

Jounal Essay Example | Topics and Well Written Essays - 1500 words

Jounal - Essay Example In a personal reflection of the chapter, it can be said that it was out of the self believe that the English had in their prowess that they succeeded in their quest to take land. Self-trust is therefore an important tool for possessing one’s dreams. Chapter 4 In this chapter, the writer gives a chronology of events that took place specifically from 1802 to 1832. Most of these events were on the relationship that the English had with the Indians. As at this time however, the English gave some level of respect to the Indians, allowing for the use of treaty in some of the cases of discourse over who should owe which piece of land. This was generally because federal laws, rather than state laws were operational in Indian territories (Wagner, 2006). From a person reflection, it is clear that the more organized a group of people are, the better it is that they will be approached with respect and dignity. This is because unlike in the second chapter when the English acted by force be cause of the absence of any laws among the Indians, the use of territorial laws helped in gaining respect from the English. Chapter 9 A lot had turned for the Indians in terms of their relationship with the English in the ninth chapter. This is because writing under the chapter heading of â€Å"The "Indian Question": From Reservation to Reorganization†, the writer gives a historical analysis of how the Indians had started gaining much self power to restructure their lands. Indeed, the implication of this change in trends was because the Indians had had a better identity of their personality. Clearly, the English had initially overpowered the Indians because they came as a united force. This time round, the Indians had learnt from the power of organization and unity and used it to their own defense (Wagner, 2006). Pages 361 – 371 Before the World War II, the Native American had had a perception that his core rights and freedoms were not being protected by the White Amer ican. This is because acts of human rights abuse and suppression of basic freedoms had gone on (Engelstad, 2005). Takaki (2008) therefore writes on the topic â€Å"Native Americans: "Why Fight the White Man's War?"† to depict the kind of dilemma that was going on within the Native Americans as to the sense in joining force for the American army. Clearly these pages of the book explain the need for equal rights and justice to prevail because no one knows the time that the services and inputs of people we disregard will become useful for our wellbeing. Kaleidoscope: Stories of the American Experience 21-31 From the 21st to the 31st pages, the writers present the story of the voyage that Giovanni da Verrazzano took in 1524. As a European, we read of Giovanni da Verrazzano taking an expedition to North America with a mission of exploring greater parts of the Atlantic coast and what is today known as Carolinas and Newfoundland (Engelstad, 2005). As the American history is being to ld therefore, homage will be paid to Giovanni da Verrazzano for being a torch that directed other people unto a land that has today come to be known as the America everyone is proud of. 75-90 From pages 75 to 90, the reader is told of â€Å"A Narrative of the Captivity and Restoration of Mrs. Mary Rowlandson† where there is a visitation of Mary Rowlandson’s work. The author selects this story by Mary Rowlandson